We heard earlier this month that Instagram was planning support for long-form videos of up to an hour, and a new report suggests that the feature will launch today, with a few more details emerging …
The latest report, also from TechCrunch, is that the new feature will be launched at an event in San Francisco at 9am Pacific.
The site reports that while videos of up to one hour will be allowed, the company is encouraging a target of ten minutes, with celebrities and other established content creators leading the way.
The report says that Instagram isn’t looking for content that is ‘too polished’ in the traditional TV show mould, but rather hoping that new-style Internet creators will set a more modern tone.
It’s not yet clear whether the feature will be made immediately available to everyone on Instagram, or rolled out selectively initially.
Instagram is a free download from the App Store.
