Instagram has today launched its latest feature, ‘Focus’, the portrait mode feature that we reported on last month. While this is almost identical to what Apple offers with its stock iOS camera app, it will be more of a challenge to social media rival Snapchat. And the good news is that Instagram is bringing this portrait mode feature to the iPhone 6s and later.
The icon for Focus was found last month buried in the Android Instagram application. Announced in a press release, today’s update confirms previous reporting.
Instagram’s Focus lets users shoot portrait style photos with a bokeh effect. The new button shows up in-between Boomerang and Superzoom.
Here’s how Instagram describes the feature and how to use it:
Focus will work with iPhone 6s and later, (including iPhone SE). Notably, Apple’s Portrait Mode only works with iPhone 7/8 Plus and iPhone X.
Today’s update also brings the “@mention” sticker to iOS for Stories.
These changes are live today. Instagram is a free download from the App Store.