Instagram has debuted a new feature today called Guides and the platform is using it to promote well-being during the pandemic. However, the feature will expand over time and be used by Instagram creators to promote a variety of content.
Here’s how Instagram describes the new Guides:
For now, Instagram is rolling out Guides with a limited set of creators and is focusing on well-being content. Seems it would really shine on an Instagram for iPad app, doesn’t it?
Instagram notes that in “the coming days” Guides will also show up in the Explore tab as well. Here are some more details on how Guides work:
The blog post also highlights the platform’s safety resource page for those who are experiencing difficulty during the pandemic.
Instagram is a free download for iPhone from the App Store.
