US Instagram users can now buy products from more than 20 major brands from inside the app. The feature is known as Instagram Checkout.
Instagram is aiming to make purchasing frictionless by storing all your details in the app.
The company has named 23 brands available now, with more promised ‘soon.’
Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.
- Adidas @adidaswomen
- Anastasia Beverly Hills @anastasiabeverlyhills
- Balmain @balmain
- Burberry @burberry
- ColourPop @colourpopcosmetics
- Dior @dior
- H&M @hm
- Huda Beauty @hudabeautyshop
- KKW @kkwbeauty
- Kylie Cosmetics @kyliecosmetics
- MAC Cosmetics @maccosmetics
- Michael Kors @michaelkors
- NARS @narsissist
- Nike @niketraining & @nikewomen
- NYX Cosmetics @nyxcosmetics
- Oscar de la Renta @oscardelarenta
- Ouai Hair @theouai
- Outdoor Voices @outdoorvoices
- Prada @prada
- Revolve @revolve
- Uniqlo @uniqlo
- Warby Parker @warbyparker
- Zara @zara
Shopping was already available via Instagram, and upgraded in November, but you were taken through to the company’s website to actually make the purchase, rather than remaining within the app.
Instagram told Digiday that brands were selected based on existing shopping popularity in the app.
Instagram takes an unspecified cut of sales.
It’s long been rumored that Instagram is working on a standalone shopping app. Whether Instagram Checkout is an additional or alternative plan is unclear. Instagram says that further shopping features are on the way, but wouldn’t say more than that.
