Let’s talk about Black Friday. As someone who spends 99% of the day talking about Instagram, you can bet your bottom dollar that I know which Instagram brands you should be keeping an eye on for this year’s Black Friday sales. I am constantly finding new, interesting, unique and downright fantabulous Instagram famous brands and today I am sharing my best finds with you. Why? Well, I think Black Friday is the perfect time of year to support smaller brands, try out their products, and discover really cool Christmas gift ideas for the people you love. Ready to find out what Instagram brands are on my radar? Keep on scrolling for the goods.

Flats that are secretly slippers

  A post shared by Birdies | San Francisco (@birdies) on Nov 3, 2018 at 11:09am PDT When I first came across Birdies on Instagram my jaw just about hit the floor! Who doesn’t want an ultra-comfy pair of flats that look totally fancy? I am 99.9% sure that this Instagram brand will be offering some sort of Black Friday deal so be sure to check out their website in advance and add to cart any styles you are swooning over.  

Luscious, organic, unicorn skincare

  A post shared by Truly Organic (@trulyorganic) on Aug 15, 2018 at 2:47pm PDT   From rainbow body balms to hair masks and glitter face masks, this Instagram famous brand really have some of the most unique skincare products i’ve ever seen. add to cart Oh, and they are available at Urban Outfitters so who knows, you might be able to score a super big Black Friday discount from them on their exclusive range too. June 2021 Content Calendar Plann Get 30 days of content ideas and free daily caption generators!

Highlight your everything

  A post shared by ICONIC LONDON (@iconic.london) on Nov 11, 2018 at 1:08am PST I would guarantee that if you’re as makeup obsessed as I am, you’ve heard of Iconic London and their highlighters. This Instagram brand is sure to have a Black Friday offer so be sure to take a peek at their collection, figure out what colors you like the most, and pre-emptively add to cart to make sure you don’t miss out!

Cosy pj’s and sugary delights

  A post shared by P.J. SALVAGE (@pjsalvage) on Nov 14, 2018 at 4:40pm PST A recent collaboration between P.J Salvage and Sugarfina has totally made my week. I’m sure it’ll make my year when I can scoop up this bundle on Black Friday 2018! If you know someone that just can’t get enough of cozy pyjamas and Netflix series binges, this is the perfect Christmas gift idea for them. add to cart

Delicate jewellery delights

  A post shared by Astrid & Miyu (@astridandmiyu) on Sep 17, 2018 at 7:44am PDT If you just can’t get enough of subtle bling, the Astrid and Miyu brand is definitely going to be one for you to watch (and shop) this Black Friday. And because this is an established brand with lots of awesome influencers behind it, I would take a wild guess that this Instagrammable online (and physical) store are sure to offer some of the best Black Friday sales on quality jewellery out there. Ready your earlobes, shiny new earrings are coming your way!

International discounts for all

  A post shared by Sephora (@sephora) on Nov 5, 2018 at 9:32am PST Wherever you are in the world, there’s a good chance that there’ll be a Sephora that will ship goodies straight to your door. Thankfully for us, this is one brand that I know will be offering some awesome Black Friday deals in Australia that are sure to turn heads. Now if you happen to be reading this blog and you are an Instagram business offering a Black Friday discount or offer, leave us a comment and let us know! We’d love to see what goodies you have for us to shop. And don’t forget – if you are planning on running a Black Friday Instagram competition in the near future, there are a few rules you’ll have to follow (and strategies) to make sure that you get the best results possible!